Fudge's most powerful Brunette Toning Shampoo that Instantly erases red and orange tones & repairs damage in just one wash Cool brunette shampoo contains our max-strength blue micro-pigments that instantly knocks out unwanted red and orange tones from brunette hair, whilst Fudge's unique Opti-PLEX technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Instantly erases red and orange tones. 85% stronger hair after 1 use. Opti-PLEX technology reverses damage. Formulated with Fudge's maximum strength blue micro-pigment for brunettes that are cooler, deeper and stronger. Sulphate Free. 24 hour fragrance FUSE. To use: Apply to wet hair, lather evenly and leave in for up to 5 minutes. Rinse well, then finish with Fudge Cool Brunette Blue Toning Conditioner. Avoid contact with skin and other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Glycol Distearate, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Sodium Lauroyl Sarcosinate, Disodium EDTA, Citric Acid, Polyquaternium-10, Pentylene Glycol, Hexyl Cinnamal, Sodium Benzoate, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Hydroxide, CI 42090 (Blue 1).