Diesel launches Bad Intense in August 2017 as an enhanced version of the fresh, salty and woody fragrance Diesel Bad from 2016, which will now be in Eau de Parfum concentration. The fragrance is described as bold and sophisticated, intended for "mysterious" and "rebellious" bike-riding, leather-jacket-wearing men.

This new intense version is enriched with additional spicy accords and red herbs, which makes it warmer than the original. The dominant notes of the original composition, such as bergamot, caviar and smoked white tobacco, are also present in this new interpretation.