Schwarzkopf Igora Royal Permanent Color Crème No. 4-88 (Medium Brown Red Extra) is a permanent Colour. It mainly helps cover grey hair with ultimate colour retention. Color is the very essence of creativity, unlimited and universal. IGORA Royal represents a new, total approach to colour products and services, designed from a colourist's perspective to unleash true colour talent. For Virgin Hair: First apply to mid lengths and ends. After 10-15 minutes apply to roots. Regrowth application: First apply to the root area. Dual application on the ends.