Dubbed Best Makeup Steal of 2020 in the Allure Best of Beauty Awards. Color Tattoo® Up To 24HR Cream Eyeshadow. Bold, super-saturated waterproof color impact for a look that lasts all day.Crease resistant. Fade resistant. Waterproof. Introducing our most longwearing eyeshadow yet! Color Tattoo Cream Eyeshadow pots have super saturated payoff for up to 24 hour tattoo intensity. Seamlessly melts onto lids in one easy swipe. Waterproof formula resists fading or creasing for an all day look that you can set and forget.