Max Factor Lipfinity Lip Colour is the original longwear lip product reimagined in a 2-step formula for lastingly luscious lips. Make a statement with a vivid lip colour that stays put for up to 24 hours. Formula The lip gloss and lipstick balm offer multi-dimensional colour and shine that last up to 24 hours. Now with a new applicator wand for precise, rich colour that stays in place all day.